The discussion about the future of the market of automation and management of sale, while an autonomous secondary segment of the whole market of the management of report/ratio of customer (CRM), continues, partly due to the mixed messages coming from the suitable suppliers of solutions of point. On the one hand, the recent transfer and the repurchase of Xchange by Amdocs (see that Xchange is added to the list of solutions of point of CRM of the 'accidents) were the end in the line of less-lucky players of point. Then before Xchange 'capital of S sell with the biddings, pled more interest expressed 20 by companies by buying Xchange 'capital S, and by maintaining its products and by supporting its customers, including much direct software of good-execution of Chordiant of competitors, DoubleClick, SAS and particularly Unica Corporation. While the supplier of optimistic software Unica (www.unicacorp.com) of management of marketing was at the beginning marked as a very probable purchaser of Xchange, selected supplier however slightly astonishing not to make an offer for capital of Xchange 'of S. On the other hand, Unica since announced a plan of migration of Xchange of 'solutions of S at his platform of Affinium, data already emigrated it roughly 15% of Xchange 'basic customers of S with Affinium, and the canvassers of supplier that independently which company took the final property of Xchange 'of remaining capital of S, conversion into Affinium will be the solution most attractive for customers of Xchange.
In addition, on May 16, Unica, maintaining a supplier total-current of the solutions which it reports as a management of the marketing of company (EM), announced has to him in the acquired place Marketic, one of leading vendors of management software of countryside in Europe and a subsidiary company of Group DDB in France, the larger second groups world telecommunications. Because of acquisition, Unica believes that it fixed the position of leadership on the French and southernmost European markets as well as in certain news industries like motor vehicles. Moreover, the business should increase Unica 'user base world of S to more than 300, probably making him the largest supplier of the software of sale overall.
To the acquisition of Marketic, Unica also hopes to support its strong position in the sectors such as finance departments, detail and telecommunications, since Marketic the 'customers of S include Disneyland Paris, orange, Cr.dit Lyonnais, Groupe Cofinoga and Peugeot. Alternatively, Unica customers respected by S include grounds end, Medco Health Solutions, banks of Montreal, Nordstrom, ABN AMRO, Cintas, Club Med, the SNCF, EDF, Scotiabank, International selected good of hotels and of pin Moreover, combined with its strong base of the existing customers such as marks and finance departments of Spencer, the equation of ARG, the bank of Halifax of Scotland (HBOS) and Vodafone, Unica now claims an user base installed in 10 European countries. The building on its two years presence to RU and maintaining in France, Unica also hopes to draw benefit from Marketic 'of strong presence of S the countries of the Benelux countries (C. - with-D., Belgium, in the Netherlands, Luxembourg) and in Spain. Of this strong base, plans of Unica to be increased further through Europe.
Unica pawns to continue to sell the solutions of Marketic, which include the software for the management of countryside and the marketing of fidelity. Moreover, Marketic 'customers of S should draw benefit from the additional possibilities available in Unica 'continuation of S Affinium, such as the predictive analysis, the exploitation of data, the multichannel optimization of countryside, releases of event in real-time and management satisfies with sale. Based on an open and extensible architecture, Unica 'continuation of S Affinium aims at making it possible purchasers to collect and analyze the knowledge of the points of emission of multiple data; identify the customer wants and needs; the plan, carry out and control programs worked for interactions by the multiple points of contact; and measures it and optimize the effectiveness of sale. The continuation of Affinium is also entirely internationalized with the support of Unicode and will be supposedly available in a version located for the French market starting in June 2003.
A few days later, on May 19, Unica the addition of two new consulting services announced -- Operational services of Affinium (AOS) and services of innovation of Affinium (BOARD) -- with its booklet of consulting services of Unica. Presented at Unica 'total conference 2003 of customer of S, these two new programs aim at making it possible customers to maximize their investment of Affinium by innovating strategies, techniques and recommendations, since they will be provided by the consultants out of matter and the experienced and skilful associates of Unica with the major knowledge of product and a wide experiment of sale of cross-industry. For customers currently using Affinium, the AOS offers the services and of the resources to increase their use of Affinium in their organization. For this purpose, the programs of AOS include:
* . advanced of workshop of techniques to offer the expertise, the ends and the techniques on the way in which of employing the strategies and the advanced customer-focused devices of Affinium for the specific commercial environments and of increasing the productivity of user and the return on investment of sale (KING);
* . of optimization of execution to indicate occasions exactly to increase the execution and evolutionarity to optimize and rationalize campaigns;
* . of support of Post-Production to provide to provide the support of personnel, extending from a few weeks in several months, to cover gaps of personnel or competence and to ensure the convenient and successful achievement of the principal projects.
With the BOARD, customers of Affinium will be supported by each stage of the life cycle of sale. The four main programs include:
1. . of evaluation of sale of company to identify where the processes of sale can be optimized for a greater effectiveness and help to develop specific strategies to meet aims of sale;
2. . of incorporation of predictive modeling to employ companies 'current data to show how to create models, the results interpret, and then act on the positive tests, advantageous and differentiated from output of information;
3. . of planning of the market of company to establish an optimal process of planning of the market which provides true perspicacity in the businesses and increases decision making; and
4. . of review of E-Marketing to provide recommendations and a chart of route to the companies of assistance by approaching successfully the exits surrounding marketing in line and real-time.
In addition to providing the services above directly to the customers, the programs of AOS and BOARD supplement Unica 'program of associated alliance of S, given the supplier can provide the AOS and the BOARD to the customers in co-operation with the associate of alliance teams and offers the formation to associated with alliance on providing these services.
In addition, on May 16, Unica, maintaining a supplier total-current of the solutions which it reports as a management of the marketing of company (EM), announced has to him in the acquired place Marketic, one of leading vendors of management software of countryside in Europe and a subsidiary company of Group DDB in France, the larger second groups world telecommunications. Because of acquisition, Unica believes that it fixed the position of leadership on the French and southernmost European markets as well as in certain news industries like motor vehicles. Moreover, the business should increase Unica 'user base world of S to more than 300, probably making him the largest supplier of the software of sale overall.
To the acquisition of Marketic, Unica also hopes to support its strong position in the sectors such as finance departments, detail and telecommunications, since Marketic the 'customers of S include Disneyland Paris, orange, Cr.dit Lyonnais, Groupe Cofinoga and Peugeot. Alternatively, Unica customers respected by S include grounds end, Medco Health Solutions, banks of Montreal, Nordstrom, ABN AMRO, Cintas, Club Med, the SNCF, EDF, Scotiabank, International selected good of hotels and of pin Moreover, combined with its strong base of the existing customers such as marks and finance departments of Spencer, the equation of ARG, the bank of Halifax of Scotland (HBOS) and Vodafone, Unica now claims an user base installed in 10 European countries. The building on its two years presence to RU and maintaining in France, Unica also hopes to draw benefit from Marketic 'of strong presence of S the countries of the Benelux countries (C. - with-D., Belgium, in the Netherlands, Luxembourg) and in Spain. Of this strong base, plans of Unica to be increased further through Europe.
Unica pawns to continue to sell the solutions of Marketic, which include the software for the management of countryside and the marketing of fidelity. Moreover, Marketic 'customers of S should draw benefit from the additional possibilities available in Unica 'continuation of S Affinium, such as the predictive analysis, the exploitation of data, the multichannel optimization of countryside, releases of event in real-time and management satisfies with sale. Based on an open and extensible architecture, Unica 'continuation of S Affinium aims at making it possible purchasers to collect and analyze the knowledge of the points of emission of multiple data; identify the customer wants and needs; the plan, carry out and control programs worked for interactions by the multiple points of contact; and measures it and optimize the effectiveness of sale. The continuation of Affinium is also entirely internationalized with the support of Unicode and will be supposedly available in a version located for the French market starting in June 2003.
A few days later, on May 19, Unica the addition of two new consulting services announced -- Operational services of Affinium (AOS) and services of innovation of Affinium (BOARD) -- with its booklet of consulting services of Unica. Presented at Unica 'total conference 2003 of customer of S, these two new programs aim at making it possible customers to maximize their investment of Affinium by innovating strategies, techniques and recommendations, since they will be provided by the consultants out of matter and the experienced and skilful associates of Unica with the major knowledge of product and a wide experiment of sale of cross-industry. For customers currently using Affinium, the AOS offers the services and of the resources to increase their use of Affinium in their organization. For this purpose, the programs of AOS include:
* . advanced of workshop of techniques to offer the expertise, the ends and the techniques on the way in which of employing the strategies and the advanced customer-focused devices of Affinium for the specific commercial environments and of increasing the productivity of user and the return on investment of sale (KING);
* . of optimization of execution to indicate occasions exactly to increase the execution and evolutionarity to optimize and rationalize campaigns;
* . of support of Post-Production to provide to provide the support of personnel, extending from a few weeks in several months, to cover gaps of personnel or competence and to ensure the convenient and successful achievement of the principal projects.
With the BOARD, customers of Affinium will be supported by each stage of the life cycle of sale. The four main programs include:
1. . of evaluation of sale of company to identify where the processes of sale can be optimized for a greater effectiveness and help to develop specific strategies to meet aims of sale;
2. . of incorporation of predictive modeling to employ companies 'current data to show how to create models, the results interpret, and then act on the positive tests, advantageous and differentiated from output of information;
3. . of planning of the market of company to establish an optimal process of planning of the market which provides true perspicacity in the businesses and increases decision making; and
4. . of review of E-Marketing to provide recommendations and a chart of route to the companies of assistance by approaching successfully the exits surrounding marketing in line and real-time.
In addition to providing the services above directly to the customers, the programs of AOS and BOARD supplement Unica 'program of associated alliance of S, given the supplier can provide the AOS and the BOARD to the customers in co-operation with the associate of alliance teams and offers the formation to associated with alliance on providing these services.
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